5 Keys to Being a Successful Wellness Entrepreneur:
#1: Get Socially Connected:
With such growth in the health and wellness fields, it’s absolutely essential for healing arts practitioners and business owners to stay up to date with current issues, trends, customer needs, and how to best serve your community. You must know how to keep up with leading edge research in your field, connect with your colleagues and community, and be holistically supporting your clients well from your website to service, if you want to make a real impact upon people’s lives.
#2: Create Personal Experiences:
The more you can help your clients to find the best path to wellness for them, and be able to provide them with a personalized custom experience, the better your business will be. One of the biggest demands today from consumers of health and wellness is for personalized custom services and packages that meet their needs exactly. People are increasingly aware that we are not all the same, and the same diet, workout, and lifestyle do not work the same for each person. Also, with more products, diets, and information coming out into the market, people need trusted help and guidance to navigate the increasingly complex choices of how to empower their health the best way.
#3: Put Yourself Into Your Brand
Another incredibly important factor for success in the health and wellness fields is to infuse your personal brand into all that you offer to consistently create professional services, communication, and information experiences for your clients both offline and online. Whether you are working with a client in person, on the phone, through a video call, or they are interacting with your social media channels or website – they expect a top-notch experience that seamlessly feels like YOU and your business.
#4: Freshen Up Your Website
You may be an amazing healer but if your website hasn’t been updated in years (or you don’t know how to update it – or don’t even have a website), and you don’t have a Facebook page or any social media presence, your clients are going to call someone else who has a professional website with clear contact info and free resources, plus social media channels with lots of social interaction and testimonials. Even if your business is all hands-on in person, like a massage therapist or chiropractor – you need an awesome website and social media presence.
People are looking online for information about businesses before calling, visiting or spending money. Updating your website and social media pages, and interacting on it is just part of customer service in the social media age – and it is especially important for those in health and wellness businesses.
Even if you feel you are techno-phobic, I want to reassure you that it’s easier than ever before to set up a professional website and social media presence – even all by yourself. You don’t need to spend a lot of money or hire a team to get you online, it just takes a little effort, time and ability to communicate clearly.
#5: Be a Conscious Content Creator
Today, it’s more important than ever to be sharing original content on your own website’s blog and then bring people back to your site by sharing your free content through social media. By sharing education and inspiration through writing, videos, podcasts, photography or mixed media you can plant seeds of health and wellness and attract your ideal clients. Blogging on your own website is essential, because it brings visitors to your online space, where they can also learn more about you and get in touch.
Then you can share your blog posts and content on multiple social media channels and pay attention to which channels are the best for attracting your clients, what are they most interested in, and put more energy into those. You don’t need to keep creating new content for every channel, you can post your new content on your blog, then share it on all the social media channels regularly.
The health and wellness entrepreneurs that will thrive are going to be the ones who give the most to their communities through their content creation, social media and online channels, through generating free videos, information, resources, inspiring posts and more. Just selling all the time doesn’t cut it these days as people are becoming super-immune to marketing, but LOVE inspiration, entertainment and socializing – especially on their laptops and mobile devices!